Missionaries vs. Mercenaries: Insights from ‘Invent & Wander’ by Jeff Bezos

Enjoyed reading “Invent & Wander” The Collected Writings by Jeff Bezos. It’s full of brilliant ideas and business wisdom.

One could divide the world into mercenaries and missionaries.

As Jeff Bezos puts it, “I’m always trying to figure out first and foremost: “Is that person a missionary or a mercenary? The mercenaries are trying to flip their stock. The missionaries love their product or their service and love their customers and are trying to build a great service. By the way, the great paradox here is that it’s usually the missionaries who make more money”.

Which one are you? 

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