Way back in 1999, while walking down Champs Elysee in Paris, I came across these two signboards of these global HR corporate giants.
I deliberately took these pictures and told myself that I should create a brand in India that was a main street brand – one reason why Y-Axis is mostly on a prominent road with high visibility in India.
Our first such office came up in Hyderabad on the busy Nagarjuna Circle of the posh Banjara Hills neighbourhood. Traffic stopping at the major traffic intersection helped build the Y-Axis brand at no cost.